BWH Hotels GB invests in new website to boost direct bookings for independent hotels
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BWH Hotels GB invests in new website to boost direct bookings for independent hotels

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BWH Hotels GB is launching a faster, simpler website as part of a push to help its partners minimise reliance on OTAs. This will impact more than 230 independent hoteliers across the UK. The fully redesigned website is part of plans to improve digital infrastructure and will deliver faster load times, a simplified booking journey…

Key Trends Shaping Direct Booking Success
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Key Trends Shaping Direct Booking Success

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Loyalty programs have evolved far beyond simple points-based systems. Recent research reveals that effective loyalty strategies are becoming increasingly central to hotels’ direct booking success and overall revenue growth. Let’s explore the key trends and insights shaping the future of hotel loyalty programs. The Revenue Impact of Modern Loyalty Programs The numbers speak for themselves….