Independent hotels risk being left behind in the AI revolution

Independent hotels risk being left behind in the AI revolution

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AI, or discussions about AI, are seemingly everywhere right now – but when is AI going to prove useful to independent hoteliers? It’s fair to say that the hospitality industry has often been reactive in its approach to technology adoption. Playing catch-up rather than leading innovation and this appears to be the case with AI….

How Hotels Can Use SEO to Book More Onsite Events

How Hotels Can Use SEO to Book More Onsite Events

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Event venues are everywhere these days, but hotels have something special that standalone venues often can’t match. When event planners can book accommodation, dining, and meeting spaces all in one place, it’s a game-changer.  The challenge? Getting those planners to find your hotel when they’re searching online. That’s where SEO comes in. It’s not just…

BWH Hotels GB invests in new website to boost direct bookings for independent hotels
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BWH Hotels GB invests in new website to boost direct bookings for independent hotels

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BWH Hotels GB is launching a faster, simpler website as part of a push to help its partners minimise reliance on OTAs. This will impact more than 230 independent hoteliers across the UK. The fully redesigned website is part of plans to improve digital infrastructure and will deliver faster load times, a simplified booking journey…